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Soyoung Park, Ph.D. is an assistant professor in the Hospitality and Tourism Management Program and an affiliate faculty member at the Peace, Justice, and Human Rights Initiative Center. Her research utilizes data analytics and econometrics to investigate social issues in tourism and hospitality, particularly those regarding underrecognized populations.

Dr. Soyoung Park plans to use the Behavioral Insights Lab to explore innovative approaches to understanding travelers' behavioral and psychological decision-making processes to create robust and resilient tourism. With her interdisciplinary background and expertise in data-driven research, she is excited to collaborate with researchers and industry experts at the BIL to develop practical solutions and expand academic knowledge.

Education

• PhD (2020) Recreation, Park, and Tourism Management, Pennsylvania State University
• MS (2016) Economics, Korea University
• BS (2014) Economics, Korea University

• Park, Soyoung; Zhang, Ye; Bilgihan, Anil; Ricci, Peter. Drivers behind the great resignation in the tourism and hospitality industry: Learning from a crisis (forthcoming), Tourism Analysis
• Norris, Cortney; Slevitch, Lisa; Bauman, Matthew; Park, Soyoung; Lee, Jenna; Gamor, Emmanuel. (2026). A seat at the table: Designing menus that signal inclusion, International Journal of Hospitality Management, 133, Article: 104425
• Park, Soyoung; Sevilla Nunez, J.; Caldeira, B.; Ricci, Peter. (2025). Intergenerational influence and sense of calling on occupational stigma, International Society of Travel and Tourism Educators (ISTTE), 44th Annual Conference Proceedings, 67-70
• Park, Soyoung; Pan, Bing; Font, Sarah; Schroeder, Ashley; Lin, Michael; Mowen, Andrew. (2024). Gauging public sentiment towards orphanage tourism on Twitter, Tourism Recreation Research, 49(6), 1259-1272
• Pan, Bing; Park, Soyoung. (2024). Decolonizing knowledge production in tourism research, Tourism Management, 103, Article: 104914
• Pan, B.; Harbor, L.; Park, Soyoung; Li, R.; Schroeder, A.; Gong, Y.. (2024). The motivation and experience of alma mater tourists, Annals of Tourism Research Empirical Insights, 5(1), Article: 100118
• Park, Soyoung; et al, with 20 co-authors, . (2024). Tourism myths and the Dunning Kruger effect, Annals of Tourism Research, 104, Article: 103620
• Liang, Yun; Yin, Junjun; Park, Soyoung; Pan, Bing; Chi, Cuangqing; Miller, Zachary. (2023). Using social media user profiles to identify visitor demographics and origins in Yellowstone national park, Journal of Outdoor Recreation and Tourism, 44, Article: 100620
• Park, Soyoung; Mullenbach, L.E.; Kim, J.. (2023). Short-term rentals, resilience, and gentrification, Annals of Tourism Research, 101, Article: 103610
• Park, Soyoung; Mahlobo, Christa; Peets, Jerrica. (2022). Flourishing through traveling while Black: Unfiltered voices of Black travelers, Tourism Management, 91(3), Article: 104514
• Park, Soyoung; Kim, J.Y.; Pan, B.. (2021). The influence of Uber on the tourism industry in sub-Saharan Africa, Journal of Travel Research, 60(7), 1598-1611
• Rice, William; Park, Soyoung. (2021). Big data spatial analysis of campers' landscape preferences: Examining demand for amenities, Journal of Environmental Management, 292(1), Article: 112773
• Pan, B.; Lin, M.; Akyildiz, A.; Liang, Y.; Park, Soyoung. (2021). Social, Ethical, and Moral Issues in Smart Tourism Development in Destinations, Journal of Smart Tourism, 1(1), 9-17
• Park, Soyoung; Pan, B.; Ahn, J.. (2020). Family trips and academic achievement in early childhood, Annals of Tourism Research, 80, 102795
• Rice, W.; Park, Soyoung; Pan, B.; Newman, P.. (2019). Forecasting campground demand in the US national parks, Annals of Tourism Research, 75, 424-438
• Mueller, J.T.; Park, Soyoung; Mowen, A.J.. (2019). The relationship between parks and recreation per capita spending and mortality from 1980 to 2010: A fixed effects model, Preventitive Medicine Reports, 14, 100827
• Mueller, J.T.; Park, Soyoung; Mowen, A.J.. (2019). The relationship between self-rated health and local government spending on parks and recreation in the United States from 1997 – 2012, Preventitive Medicine Reports, 13, 105-112
• Park, Soyoung; Pan, B.. (2018). Identifying the next non-stop flying market with big data approach, Tourism Management, 66, 411-421