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Hello, and welcome to the Marketing PhD Program at Â鶹ŮÀÉ’s College of Business! We are truly delighted that you are considering joining our academic community. Pursuing a PhD is both an exciting and rewarding journey, one that involves not only developing deep expertise in your field but also contributing to new knowledge through meaningful research and scholarship. At Â鶹ŮÀÉ, our faculty and doctoral students are deeply engaged in advancing ideas, exploring important questions, and pushing the boundaries of their disciplines. 

As Â鶹ŮÀÉ faculty members, we are proud to support a talented, motivated, and collaborative group of PhD scholars who are committed to excellence in both research and teaching. We look forward to working with you, learning alongside you, and helping you succeed in your doctoral journey and beyond. 

Why should you consider the Marketing PhD program at Â鶹ŮÀÉ? 

#1 You will work with stellar faculty.  They have PhDs from top-tier public and private universities, e.g., the University of Michigan, the University of Florida, Duke University, the Ohio State University, Indiana University, the University of Alabama, and Pennsylvania State University. They have published papers in top-tier academic journals, including the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and Management Science. They serve on the editorial boards of top-tier academic journals, such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Retailing, and the Journal of Service Research. 

#2 You will receive excellent training and mentorship. Â鶹ŮÀÉ offers a rich set of doctoral courses covering Marketing courses, methods-related courses (e.g., from Economics and Psychology), teaching-related courses, etc. You will also learn via exposure to external faculty who visit Â鶹ŮÀÉ each year to present their research. Further, the Â鶹ŮÀÉ Marketing faculty outnumber PhD students, allowing for strong mentorship and ample 1-on-1 time.  

#3 You will receive a $38,000 annual stipend, guaranteed for 5 years (subject to satisfactory performance). This compares well with peer PhD programs.

What happens after the PhD? 
The expectation is that after completing their PhD, PhD students will seek a suitable academic position, typically as an Assistant Professor at a peer university. The academic job market is robust and can offer both a fulfilling career and the chance to have a good lifestyle. Starting salaries average $150,000 for 9 months in 2024.