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Behavioral Insights Lab: Milestones and Impact

The Behavioral Insights Lab (BIL) has rapidly grown into a prominent hub for behavioral science research, innovation, and experiential learning at Â鶹ŮÀÉ.

Initial Funding & Development

Highlighting the critical steps taken to establish the lab's physical and financial footing, emphasizing institutional support and resource development.

• The BIL secured a significant $185,000 tech fee grant under the leadership of Dr. Melanie Lorenz to successfully build the physical lab on the Davie campus.

Growth & Impact of BIL from Spring 2025 to Spring 2026

Research and Academic Output

Focused on the lab's core function: generating knowledge in behavioral science.

• Research Portfolio: 15 completed or ongoing research studies(with 2 Longitudinal studies) across diverse and relevant academic domains:
  • Consumer Behavior
  • Entrepreneurship
  • Advertising
  • Research Methodology
• Capacity & Infrastructure: Maintaining 416 active research accounts, providing the technological backbone for continuous academic exploration.

Student & Classroom Engagement

Focused on the lab's role in pedagogy and student career readiness.

• Student Research Credits: 1151 total credits granted to students, reflecting substantial, hands-on participation in research activities in Spring 2026.

• Curriculum Integration: Successful integration of the lab into 33 courses, offering structured, credit-bearing experiential learning.

• Skills Development: Student participant numbers continue to grow as more core classes are added, driving the planned expansion of technology-driven learning experiences to give students a competitive skills advantage.

Goals for Future Growth

The BIL is committed to scaling its impact across research production and student education:

• Enhance Student Pipeline: Focus on increasing the number of student research participants and integrating more core undergraduate courses into the research process to strengthen experiential learning.

• Expand Research Volume: Launch more research studies each semester, including collaborative projects designed to attract student participation.

• Faculty Success: Actively supporting faculty in publishing strategically relevant and innovative studies in high-impact journals.