Main Results

  1. Floridians Still Believe in the American Dream
  • 53% say the American Dream “still holds true today,â€� versus 42% who think it “once did but no longer does.â€�
    → A majority still believe - but it’s a fragile optimism.
  • 31% believe future generations will definitely have a better life; another 23% say “probably.â€�
    → That’s over half of Floridians still holding faith in upward mobility.

±·²¹°ù°ù²¹³Ù¾±±¹±ð:ÌýDespite cost pressures, belief in opportunity remains surprisingly resilient.

  1. Cost of Living Is the State’s Pressure Point
  • 90% are at least somewhat concerned about inflation; 56% are very concerned.
  • 80% are concerned about housing affordability, with *49% very concerned.
  • Nearly 50% say they’ve considered moving out of Florida due to cost of living.

That “moving consideration� rate is striking - it suggests that while Florida attracts new residents, many current ones feel squeezed enough to think about leaving.

Narrative: Florida’s boom economy is shadowed by affordability anxiety - a “sunshine squeeze.� 

  1. Homeownership: Still the Dream, But Out of Reach for Many
  • 77% still see homeownership as part of the American Dream.
  • Yet only 51% are at least somewhat confident they could buy a home today, and 79% say buying a home is harder than five years ago.
  • The top barriers:
    • Home prices (36%)
    • High interest rates (15%)
    • Down payment cost (11%)

Narrative: Homeownership remains emotionally central but financially distant — a defining feature of Florida’s affordability paradox. 

  1. Living Paycheck to Paycheck Is the Norm
  • 43% say they live paycheck to paycheck.
  • Another 26% say they sometimes do - meaning nearly 70% experience that strain at least occasionally.
  • Only 48% have an emergency fund covering three months of expenses. 

Biggest reason for not saving more:

“High cost of living� (43%) - far ahead of debt (15%) or income constraints (13%).

Narrative: For most Floridians, financial security feels one expense away from collapse. 

  1. Economic Optimism With a Pragmatic Edge
  • 41% rate the U.S. economy as excellent or good - higher than expected given cost-of-living pressures.
  • 36% are very confident their household will improve in 2–5 years, and another 43% are somewhat confident.

±·²¹°ù°ù²¹³Ù¾±±¹±ð:ÌýFloridians aren’t pessimistic - they’re realists: concerned about affordability, but still betting on themselves. 

  1. Demographic and Attitudinal Texture
  • Regionally: 39% of responses came from the South (consistent with Florida demographics).
  • Party ID: Roughly balanced (38% Republican, 33% Democrat, 24% Independent).
  • Religion: Majority Christian, but 22% report no religion - showing continued secularization even in a traditionally religious state.
  • Education: 37% have a bachelor’s or higher - a solidly educated sample.
  • Income: About half earn below $75,000, so the affordability concerns are grounded in middle-income reality. 

The Big Story

Floridians believe in the Dream - but they’re paying dearly for it.
They still trust hard work and opportunity, yet most feel squeezed by rising housing costs and everyday expenses.
The “Florida Promise� - of sun, growth, and upward mobility - remains alive, but it’s getting expensive to hold onto.

College of Business

The College of Business prepares students for careers in various fields, from accounting and economics to hospitality and health administration.

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