Digital marketing at Â鶹ŮÀÉ is about mastering the strategies and tools that drive business growth in a digital world. You’ll learn how to promote products and brands using the internet, mobile, social media, email, and emerging digital channels. The program blends marketing know-how with information systems, giving you the skills to analyze campaigns, create digital content, and measure results in real time. You’ll explore everything from social media and web analytics to digital advertising and search engine optimization, preparing you to help organizations connect with audiences and achieve their goals in a fast-changing marketplace.
About Digital Marketing at Â鶹ŮÀÉ
Florida Atlantic’s Digital Marketing programs are a collaboration between the Department of Information Technology and Operations Management and the Department of Marketing. This unique partnership means you’ll gain both technical and creative skills—learning not just how to market, but how to use data, analytics, and technology to make smarter decisions. The curriculum is hands-on, with courses that cover the latest digital tools and trends. You’ll build real-world experience through projects and have access to faculty with expertise in both marketing and information systems. Graduates are known for their versatility and have landed roles at top companies like Microsoft, Citrix, and Office Depot.
Degrees Offered at Florida Atlantic
Undergraduate
- Minor in Digital Marketing
- Certificate in Digital Marketing
Graduate
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No graduate degree specifically in Digital Marketing, but related graduate programs include
- Master of Science in Business Analytics
- Master of Science in Data Science & Analytics
- MSITM - Master of Science in Information Technology and Management
- Graduate certificates in Big Data Analytics and Supply Chain Management
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Educational Objectives & Student Outcomes
2. Gain hands-on experience with digital tools, analytics, and campaign management.
3. Prepare for high-demand careers in digital marketing, social media, analytics, and related fields.
4. Build the ability to adapt to new digital trends and platforms as the industry evolves.
2. Design and implement digital marketing strategies across multiple platforms.
3. Use social media, web analytics, and digital advertising tools effectively.
4. Communicate marketing insights clearly to diverse audiences.
5. Demonstrate commercial awareness and readiness for roles such as digital marketing manager, social media manager, and analytics manager.
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