Marketing at Â鶹ŮÀÉ is about understanding what drives consumer decisions and learning how to connect products, services and ideas with the right audiences. You’ll explore how brands communicate, how markets shift, and how to use data and creativity to solve real business challenges. Whether you’re interested in digital marketing, brand management, advertising, or analytics, you’ll gain the skills to build relationships and drive results in today’s fast-changing, global marketplace.
About Marketing at Â鶹ŮÀÉ
At Florida Atlantic, you’ll learn from faculty with international experience and strong ties to the business community. The curriculum is always current, blending marketing theory with real-world applications and hands-on projects. You’ll develop technical skills in digital marketing, analytics, and promotional strategy, and you’ll have opportunities to connect with local businesses, participate in internships, and join student organizations. The program’s location in South Florida—a hub for global business—means you’ll study marketing where ideas, cultures and opportunities meet. Florida Atlantic’s College of Business is AACSB-accredited and consistently ranked among the best business programs in the nation.
Degrees Offered at Florida Atlantic
Undergraduate
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BS) in Marketing
- Minor in Marketing
- Minor in Digital Marketing
- Certificate in Digital Marketing
Graduate
- MBA with a concentration in Marketing
- Ph.D. with a concentration in Marketing
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Educational Objectives & Student Outcomes
2. Build technical skills in digital marketing, analytics, and promotional management.
3. Prepare for leadership roles in a variety of industries by connecting classroom learning with real-world experience.
4. Foster creative and analytical thinking to solve business challenges.
2. Communicate effectively in writing and public speaking.
3. Analyze data to make informed marketing decisions.
4. Create and implement marketing strategies for diverse audiences.
5. Demonstrate ethical and professional behavior in marketing roles.
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