The Marketing team is tasked with developing Â鶹ŮÀÉ’s brand identity and conveying its core messages to both internal and external audiences. The team achieves this by providing strategic guidance to university clients, overseeing university photography, setting messaging guidelines, maintaining Â鶹ŮÀÉ’s social media presence, creating traditional and digital advertising campaigns, and communicating through multiple platforms to the university’s various constituents.
Units looking to promote their programs should contact Marketing to discuss a strategy that will best achieve specific goals. The Marketing team provides, free of charge, agency-quality consultation on how to incorporate a specific division or unit into the overall brand identity of the University. The team can also support clients working with other areas of University Communications to mirror Â鶹ŮÀÉ’s overall brand identity and messaging.
The Marketing team also manages key internal communications to faculty, staff and students through the e-newslettersÌý Connections Ìýand theÌý Â鶹ŮÀÉ Insider*, MyÂ鶹ŮÀÉ announcements and university-wide emails.
Â鶹ŮÀÉ Insider, distributed Monday to all employees, contains feature news, upcoming events such as programs, speakers and workshops, campus updates and other important information.Ìý Ìýcan be submitted for the Â鶹ŮÀÉ Insider and/or to post on MyÂ鶹ŮÀÉ. (Deadline for Â鶹ŮÀÉ Insider is noon Thursday for distribution the following Monday).
Contact Director of MarketingÌý Chad BeattieÌýto get started.
*TheÌý Student News Ìýe-newsletter (announcement form) is distributed by the Division of Student Affairs to all current students and contains similar content to the Â鶹ŮÀÉ Insider.
Digital Marketing
The Marketing team offers digital marketing consultation and support, free of charge to units looking to advertise online. Our expert staff evaluates the client’s needs and budget and determines a strategy that will achieve the best ROI. Working in conjunction with Creative Services, the Marketing team directs the creation of ads that will achieve the highest success in a digital environment and consults on landing pages or ad copy as needed. Digital Marketing will help you garner new traffic, leads, and build brand awareness for your program or event by reaching people in your target audience.
Requests that require photo shoots, webpage creation or are multi-tiered digital marketing campaigns must be submitted at leastÌý one month (30 days)Ìýin advance to ensure adequate timing for creation/execution. Timing of all other requests will vary, but must be submitted at leastÌýtwo weeks (14 days)Ìýin advance.
Please download theÌý digital marketing guidance document, fill it out, and attach it to your request ticket to begin the digital marketing process.
ContactÌýGregory BalmirÌý andÌýÌýÌýto get started.
Advertising at Florida atlantic
Businesses and community partners looking to reach the Florida Atlantic community may do so through one of the below advertising opportunities.
Ìý Ìý- Advertise directly to students with Florida Atlantic's student-run newspaper.
Ìý Ìý- Get in front of Florida Atlantic Owls Fans with exposure through venue signage, event sponsorships, promotions and other media.
The BreezewayÌý- Reserve a table on Florida Atlantic's famed Breezeway and get your product/service directly in front of the Florida Atlanti University Boca Raton campus community.
Branded event materials are available to units wishing to add branding to an event or representing Â鶹ŮÀÉ in the local community.
Please Ìý to reserve a step and repeat and/or pull up banners.
ContactÌý Ìý marketing@fau.edu Ìý Ìýfor questions.Ìý
Commercial and student crews interested in filming on any of Â鶹ŮÀÉ’s campuses should contact theÌý Â鶹ŮÀÉ Facilities DepartmentÌýfor permission and guidelines. Crews will be required to complete the facilities use request application forms. Requests should be submitted in writing several weeks prior to the requested date, since paperwork, documentation and review by other departments may be required. Please note that University policies and guidelines remain in effect at all times.
Members of the press are encouraged to contact Media Relations before arriving at Â鶹ŮÀÉ. Prior clearance is needed to conduct interviews, to film or photograph inside campus buildings, residence halls/facilities, classrooms, research laboratories or other restricted areas. Access to all locations may not be available at all times.Ìý
News crews should be directed toÌý lmetcalf@fau.edu.
To support internal stakeholders and communicate effectively with our campus community, University Communications offers key communication tools to reach Â鶹ŮÀÉ students, faculty and staff.
Ìýto submit content for consideration for Connections and/or Â鶹ŮÀÉ’s main social media accounts.
The Marketing team manages two e-newsletters Connections and the Â鶹ŮÀÉ Insider.
The ÌýÂ鶹ŮÀÉ Insider, distributed Mondays to all employees, contains feature news, events, campus updates and other important information.Ìý Ìýcan be submitted for the Â鶹ŮÀÉ Insider and/or to post on MyÂ鶹ŮÀÉ.Ìý Deadline for Â鶹ŮÀÉ Insider is noon Thursday for distribution the following Monday.
Connections, distributed Tuesdays to all current students and employees, contains relevant university news, research or campus initiatives, and feature events that are open to the Â鶹ŮÀÉ community at large.
Connections also includes a video highlight, examples include: student profiles, research endeavors, graduation recaps and virtual tours. Videos must be housed on YouTube.
Ìýto submit content for consideration for Connections and/or Â鶹ŮÀÉ’s main social media accounts.Ìý Deadline for Connections is noon Friday for distribution the following Tuesday.
University CalendarLocalist is the tool Â鶹ŮÀÉ uses to maintain the university calendar of events. Events on the university calendar are fed to various places on fau.edu, including the university homepage. Events that are open to all students or the community at large should be listed on the university calendar. Posts on Â鶹ŮÀÉ’s social media channels and newsletters exclusively drive readers to the university calendar for event information.
A tutorial on how to best use theÌý Ìýcan be foundÌý here.
Please reach out toÌý bbixler@fau.edu Ìýwith any additional questions regarding the calendar.